MBA 536: Digital & Social Media Marketing

Class Program
Credits 3
This core course aims to build a thorough understanding of the digital and social media marketing instruments that serve to achieve an organization’s marketing objectives by providing a coherent customer experience along the customer decision journey. The course covers the contemporary methods and approaches of marketing to connected customers with outbound and inbound digital and social media marketing instruments. State of the art methods for measuring the performance and return on investment of these instruments are also discussed.
Grad Scheme
Letter
Prerequisite Courses